Premium domain names are rightly considered valuable. They are usually shorter and keyword-rich. Premium domain names will cost you more to purchase, but they have the potential to save you a lot of marketing costs. They will help your business to stand out in a noisy crowd of competitors and will help to instantly reflect authority and credibility. I will explain this in more detail below, as well as outline a few additional benefits.
First Impressions
Decisions are made in split-second moments when it comes to choosing where to click when you see a link, a url or a search engine result. When you are looking for quality information and reputable content, it’s clear that you would rather choose to visit splotch.com.au than heaths-webdesign-buiness-1b.net.au
Prestige and Credibility
If you were looking to engage a large, reputable Civil Engineering company for a multi-million dollar project that had the potential to make or break you, which website address would give you the most confidence? jpl-civilengineeringcontractors.com.au or civil.com.au (by the way, one of our client’s has agreed for us to sell his priced domain, civil.com.au )
SEO (Search Engine Optimisation)
Having a premium domain name, particularly keyword-rich domain name will give you a better chance of appearing higher in the search engine results. Key words alone do not guarantee good search engine ranking, but when you combine that will several other elements, like engaging content on a great website, with other reputable sites directing visitors back to your great content, you are positioned for great, organic search engine results.
Branding and Marketing
Premium domains look great on a business card. They look great on a flyer, on a bus sign, on a TV advert and everywhere else! They sound great on radio and are easy to remember. They even take up less advertising space when you have limited space. They are easier to remember and sound more professional when you are sharing a link or a url via word of mouth.
Direct Website Traffic
When a website address is long or difficult to remember, potential customers will often turn to a google search. And what happens when they do a google search? They are bombarded with your competitor’s search engine listing and paid advertisements in the search results. If your business website url is short and easy to remember, they will likely just type it straight into the url and avoid being steered away to your competitors.
What is my domain name worth? To receive an estimate, contact us today via the enquiry form at the bottom of this page.
Why Is this Premium Domain Name so Expensive?
The reason that premium domains fetch a premium price is that they are premium domains, not budget domains.
We would all like to get a Ferrari for the price of a Hyundai, but it doesn’t work like that. If you want the prestige and added benefits of a premium car or a premium domain name, then you will genuinely need to pay for them. That’s not to say that on occasion, some people will sell a premium domain name or a prestige car for a lot less than it is worth.
A domain name is worth what the market is willing to pay, but there is no obligation on behalf of the seller to sell it if the buyer is not willing to pay what the seller wants for it.
Land is a real estate asset and a domain name is a business asset. The right domain name can provide a business with a massive competitive advantage in the marketplace.
A great real-life example of this competitive advantage in action can be understood when you consider what happened to the below Australian business that invested in a premium domain name. They already had the quirky domain name beep.com.au but they took the leap and invested in purchasing the highly searched, keyword-rich domain name carloans.com.au. As a direct result of moving over to the premium domain name, their turnover increased by $40 million dollars in under 6 months!
“By having the best domain name, people naturally assumed we were the biggest and the best, but even I had no idea of the immediate uplift we would experience. Every conversion metric we had increased. We got more website visitors for less, more leads from those visitors and, ultimately, more sales. We no longer had to educate people what ‘beep’ was, as our new domain name CarLoans.com.au was literally descriptive of the business. No explanation was required. Overnight, we became a major player. Turnover went from $60 million to $100 million… The best advice I can give to any new business owner is to invest in the best descriptive domain name you can afford. In time – and not that much time – it will pay for itself handsomely.”
– Shaun McGowan
Director of carloans.com.au
Top .com.au Sales
Money.com.au SOLD for $400,000
Pay.com.au SOLD for $168,000
Fetch.com.au SOLD for $132,000
investmentproperty.com.au SOLD for $137,501
Sleep.com.au SOLD for $100,000
Broker.com.au SOLD for $100,000
LifeInsurance.com.au SOLD $100,000
Dabble.com.au SOLD for $98,000
Link.com.au SOLD for $66,000
Synergy.com.au SOLD for $65,000
Sumo.com.au SOLD for $63,250
Urban.com.au SOLD for $59,820
Finder.com.au SOLD for $55,000
Bega.com.au SOLD for $50,000
Land.com.au SOLD for $50,000
CPA.com.au SOLD for $50,000
Shift.com.au SOLD for $46,000
PD.com.au SOLD for $42,000
HotelsPerth.com.au SOLD for $31,000
More.com.au SOLD for $31,000
FFI.com.au SOLD for $30,000
Wealthy.com.au SOLD for $27,500
Amber.com.au SOLD for $27,500
TopDesk.com.au SOLD for $27,000
Advice.com.au SOLD for $26,100
LifeBlood.com.au SOLD for $24,200
UC.com.au SOLD for $23,100
Cadence.com.au SOLD for $22,500
Vas.com.au SOLD for $21,666
Autopay.com.au SOLD for $20,452
Ash.com.au SOLD for $17,600